{"id":562,"date":"2016-10-16T17:37:02","date_gmt":"2016-10-16T15:37:02","guid":{"rendered":"http:\/\/betterconsultants.es\/wordpress\/?page_id=562"},"modified":"2025-01-02T11:43:40","modified_gmt":"2025-01-02T10:43:40","slug":"publica-gestion-publicidad-alveoccm","status":"publish","type":"page","link":"https:\/\/www.betterconsultants.com\/cas\/publica-gestion-publicidad-alveoccm\/","title":{"rendered":"alveoCCM-PUBLIC@ Gesti\u00f3n de Publicidad"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ custom_padding_last_edited=\u00bboff|desktop\u00bb admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16″ background_image=\u00bbhttps:\/\/www.betterconsultants.com\/cas\/wp-content\/uploads\/2018\/01\/campana-comercial.jpg\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb2%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.16″ custom_padding=\u00bb230px|0px|230px|0px\u00bb custom_padding_tablet=\u00bb140px|0px|140px|0px\u00bb custom_padding_phone=\u00bb80px|0px|80px|0px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb90px|0px|30px|0px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ text_font=\u00bb|300|||||||\u00bb header_text_color=\u00bb#000000″ header_4_text_color=\u00bb#ffffff\u00bb background_color=\u00bb#ffffff\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb-180px|||\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb30px|30px|30px|30px\u00bb custom_padding_tablet=\u00bb80px|30px|43px|30px\u00bb custom_padding_phone=\u00bb\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbleft\u00bb animation_duration=\u00bb500ms\u00bb animation_intensity_slide=\u00bb30%\u00bb animation_starting_opacity=\u00bb20%\u00bb header_font_size_tablet=\u00bb32px\u00bb header_font_size_phone=\u00bb28px\u00bb header_font_size_last_edited=\u00bbon|desktop\u00bb box_shadow_style=\u00bbpreset1″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

<\/h1>\n

alveoCCM-PUBLIC@ Gesti\u00f3n de Publicidad<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbsection\u00bb _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_padding=\u00bb0px|0px|27px|0px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

Ofrece a los usuarios de marketing la posibilidad de definir detalladamente sus campa\u00f1as publicitarias indicando los plazos de vigencia de las campa\u00f1as, grupos de personas a las que se dirigen, canales publicitarios utilizados y mensajes publicitarios personalizados seg\u00fan cada caso.<\/h4>\n

La frecuencia de env\u00edo de los mensajes se determina por cada campa\u00f1a, grupo objetivo y canal publicitario utilizado.\u00a0Nuestra soluci\u00f3n se apoya en tres conceptos b\u00e1sicos:<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb0px|0px|27px|0px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

Campa\u00f1a publicitaria<\/span><\/h5>\n
Grupo objetivo<\/span><\/h5>\n
Canal publicitario<\/span><\/h5>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb]<\/p>\n

\u00bfqu\u00e9 queremos comunicar?<\/em><\/h5>\n
\u00bfa qu\u00e9 colectivo?<\/em><\/h5>\n
\u00bfpor qu\u00e9 v\u00eda?<\/em><\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb42px|0px|13px|0px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Grupos objetivo<\/strong><\/span><\/h3>\n

M\u00e1xima flexibilidad en la selecci\u00f3n de personas a las que dirigir los mensajes publicitarios:<\/p>\n

A trav\u00e9s de filtros de control asociados a los documentos (modelo de formulario-producto asociado, provincia destino, segmento de cliente, etc.).<\/p>\n

A partir de selecciones de clientes procedentes de sistemas de CRM.<\/p>\n

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Soportes de comunicaci\u00f3n<\/strong><\/span><\/h3>\n

Utilizaci\u00f3n de diversos medios para comunicar con los clientes objetivo:<\/p>\n

P\u00e1ginas de presentaci\u00f3n en la correspondencia operativa en papel.<\/p>\n

Mailings personalizados y encartes insertados en los trenes de acabado.<\/p>\n

Inclusi\u00f3n din\u00e1mica de mensajes en huecos libres de anversos y reversos.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb46px|0px|39px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

<\/strong><\/span><\/h5>\n
<\/strong><\/span><\/h5>\n

Gesti\u00f3n de campa\u00f1as<\/strong><\/span><\/h3>\n

Ayudas on-line para la administraci\u00f3n de las diferentes campa\u00f1as publicitarias:<\/p>\n

Control autom\u00e1tico del plazo de vigencia de las campa\u00f1as y la frecuencia de env\u00edos.<\/p>\n

Gesti\u00f3n de prioridades. Resoluci\u00f3n de concurrencias entre campa\u00f1as diferentes.<\/p>\n

Rastros de clientes contactados \/ no contactados. Control de \u201cRobinsones\u201d<\/p>\n

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De acuerdo con lo dispuesto en Reglamento (UE) 2016\/679 del Parlamento Europeo y del Consejo de 27 de abril de 2016 relativo a la protecci\u00f3n de las personas f\u00edsicas en lo que respecta al tratamiento de datos personales y a la libre circulaci\u00f3n de estos datos y por el que se deroga la Directiva 95\/46\/CE (Reglamento general de protecci\u00f3n de datos), Better Consultants informa que los datos personales que figuran en el presente documento se transmiten directamente al responsable del producto o servicio, sin que en ning\u00fan momento se incorporen en ficheros o bases de datos con informaci\u00f3n personal.<\/p>\n

La informaci\u00f3n facilitada se utilizar\u00e1 con el fin \u00fanico de contactar con usted una sola vez, y exclusivamente con motivo de esta solicitud de informaci\u00f3n. Better Consultants contactar\u00e1 con usted en el plazo m\u00e1ximo de dos d\u00edas laborables. Una vez establecida la comunicaci\u00f3n, los datos de contacto del formulario adjunto ser\u00e1n borrados.<\/p>\n

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Public@<\/strong> permite dirigirse a cada cliente de manera personalizada y obtener el m\u00e1ximo rendimiento de la publicidad. Nuestra soluci\u00f3n se apoya en tres conceptos b\u00e1sicos:<\/p>